Critical accolades aside, Lina still doesn’t fancy herself as an author. “I’m a storyteller. I wrote the book, in part, to describe and portray my life with enough deep truth and emotion so that it would resonate its authenticity.”

Indeed, humans are storytellers by nature, and Lina is no different. However, good storytelling is a skill and one not easily mastered. Finding the universal truths of human experience and translating them into cohesive and compelling drama takes effort. As Lina explains, “From the beginning, I wanted to translate my experiences into cohesive snapshots. I did this to capture them as real memories and to discover any deeper meaning they might offer, both for myself and readers. It wasn’t always easy, but I’m pleased with the result.”

Lina brings a similar passion and enthusiasm to her work as a beauty industry innovator and authority, providing safe, healthy, and natural hair removal solutions to a rapidly evolving industry.

Along the way, Lina also introduced a proprietary line of healthy, all-natural skincare products for professional and home use. The Alexandria Professional skin care line and Full Circle Skin Conditioning® program are helping redefine beauty industry standards with products and methods that are good for us and good for our planet.

A network of like-minded body sugaring practitioners, distributors, and educators support Lina’s efforts, spreading the word about her methods and products to leading spas, beauty schools, and salons.

Lina’s global success comes despite her resistance to what she describes as the “beauty industry’s way of doing business.”
She explains,

“I could see that the industry was built on the back of people’s vulnerabilities and played on people’s insecurities. I never liked going to salons, and for many years my guy friends would come over and do my hair. I didn’t buy into the industry hype and had no interest in being part of a world that continually put women’s beauty standards under the microscope. The breaking point came after years of owning salons and developing a beauty brand when I allowed someone to bully me into changing my appearance for a promotional opportunity. But after that day, I said, ‘never again!’”

Lina takes pride in leading Alexandria Professional® with the same integrity. She is passionate about empowering women to feel and look “their unique” beautiful.

People Magazine and the popular The Doctors and The Fashion Team television programs and leading beauty industry trade publications, including Dermascope and Les Nouvelles Esthétiques Spa, have featured Lina’s important work. She is a sought-after expert, having authored dozens of articles on body sugaring and skincare. In addition, Lina frequently lectures at beauty industry events. Her presentations typically draw standing-room-only crowds, for she is known and admired as an industry innovator and an enthralling speaker.

The recipient of numerous industry accolades, Lina was recently honored with a prestigious award from Kosmetologi-Sky, Finland’s leading beauty therapist association, for her ErgoWave®, a state-of-the-art glove designed to correct and perfect hand position during body sugaring. Lina also pioneered Europe’s first body sugaring competition at the 2014 EuroSkills event in Lille, France, which led to a similar contest at the 2017 WorldSkills championship in Abu Dhabi.

Leading CEOs are rightly viewed as cornerstones of their business or corporation. However, they also embody and represent the values that a company hopes to project. As such, Lina doesn’t view her role as someone to positively shape society lightly. Thankful for a life of blessings that includes a successful business and loving family, Lina devotes time, guidance, and resources to many charitable causes. In addition, she is committed to helping women break free of abusive relationships, empowering them through education and training for independence and eventual entrepreneurship.

Equally crucial to Lina is the issue of childhood sex trafficking. As a victim of child sex abuse, she knows how this issue devastates lives. Therefore, she is committed to being part of a group that brings heightened awareness and ultimately ends the child sex trade.

Lina rejoices in motherhood, her ever-growing family, and the lasting friendships that stretch to all corners of the world on the home front. Today, after decades of manifesting her destiny, Lina defines success as “waking up every day happy to go forward.”

What could be better than that?

Lina takes pride in leading Alexandria Professional® with the same integrity. She is passionate about empowering women to feel and look “their unique” beautiful.

People Magazine and the popular The Doctors and The Fashion Team television programs and leading beauty industry trade publications, including Dermascope and Les Nouvelles Esthétiques Spa, have featured Lina’s important work. She is a sought-after expert, having authored dozens of articles on body sugaring and skincare. In addition, Lina frequently lectures at beauty industry events. Her presentations typically draw standing-room-only crowds, for she is known and admired as an industry innovator and an enthralling speaker.

The recipient of numerous industry accolades, Lina was recently honored with a prestigious award from Kosmetologi-Sky, Finland’s leading beauty therapist association, for her ErgoWave®, a state-of-the-art glove designed to correct and perfect hand position during body sugaring. Lina also pioneered Europe’s first body sugaring competition at the 2014 EuroSkills event in Lille, France, which led to a similar contest at the 2017 WorldSkills championship in Abu Dhabi.

Leading CEOs are rightly viewed as cornerstones of their business or corporation. However, they also embody and represent the values that a company hopes to project. As such, Lina doesn’t view her role as someone to positively shape society lightly. Thankful for a life of blessings that includes a successful business and loving family, Lina devotes time, guidance, and resources to many charitable causes. In addition, she is committed to helping women break free of abusive relationships, empowering them through education and training for independence and eventual entrepreneurship.

Equally crucial to Lina is the issue of childhood sex trafficking. As a victim of child sex abuse, she knows how this issue devastates lives. Therefore, she is committed to being part of a group that brings heightened awareness and ultimately ends the child sex trade.

Lina rejoices in motherhood, her ever-growing family, and the lasting friendships that stretch to all corners of the world on the home front. Today, after decades of manifesting her destiny, Lina defines success as “waking up every day happy to go forward.”

What could be better than that?